The designer is a visionary artist, social worker, councelor and creative mind. Based in the vibrant city of Vienna, she weaves her artistic vision with the rich, intricate beauty of African textiles, crafting a timeless fusion of culture, color, and expression.
_photo: Ina Aydogan
DesignsbyEfua
My fascination with wax prints began when I was very young. I got my first mini sewing machine in Ghana when I was 4 years old. I was not born there, but I had spent my first years there. The magic of African prints has always surrounded me to this day. When I was 16, I bought my first wax print from the production company GTP (Ghana Textile Printing Company) on the market called “Makola” in Accra. Since then, I’ve had endless fun experimenting with the colorful fabrics that often tell an exciting story.
Growing up in a society in which I was perceived as strange or just not belonging, especially as a teenager, lead to fleing into a world of my own.
Wax prints are my “happy place”.
Thanks to my origins and the influences from fashion and pop culture of the 80s and 90s, my style is unmistakable. The idea of DesignsbyEfua has always been to involve the buyers in the process of making art. Everyone should have a say or decide for themselves and complement their individual style with a print that reflects their personality or simply gives them pleasure.
_photo: Ina Aydogan